I am sure you are aware about CTR (Click Through Rate). It is calculated in percentage (%). CTR is the number of clicks that your ad gets divided by the number of times your ad is shown (impressions). So, e.g. if your ad is shown 10 times and you get 1 click, then your CTR would be (1/10)*100, so it will be 10% CTR.
By the way, 3 – 5% is considered as good CTR for a large campaign consisting competitive keywords. So, one thing is for sure that you can get maximum of 100% CTR if you get the click every time your ad is shown (highly impossible).
What I noticed recently for one of the client was really amazing. I got 200% CTR, yes, you read that right, 200%!!! Have a look at the screen shot below:
So, now you believe me? Is it just a small glitch or bug? Let me know in comments below…• Twitter • StumbleUpon • Digg • Delicious • Facebook