Have you seen more than 100% CTR (Click Through Rate)? - ppcXpert

Have you seen more than 100% CTR (Click Through Rate)?

Dec 18, 2011   //   by Kaushal Shah   //   Blog, Google Adwords  //  3 Comments

I am sure you are aware about CTR (Click Through Rate). It is calculated in percentage (%). CTR is the number of clicks that your ad gets divided by the number of times your ad is shown (impressions). So, e.g. if your ad is shown 10 times and you get 1 click, then your CTR would be (1/10)*100, so it will be 10% CTR.

By the way, 3 – 5% is considered as good CTR for a large campaign consisting competitive keywords. So, one thing is for sure that you can get maximum of 100% CTR if you get the click every time your ad is shown (highly impossible).

What I noticed recently for one of the client was really amazing. I got 200% CTR, yes, you read that right, 200%!!! Have a look at the screen shot below:

200% CTR For Google Adwords

So, now you believe me? Is it just a small glitch or bug? Let me know in comments below…

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3 Comments

  • Hi Kaushal,

    yes i have seen more than 100 % CTR. but if you will see in analytics then you will find that new visit is 50% and return visit is 50% . It means you same visitor two times click on that ads and only for this reason ctr is 200 %.

    Nothing is new. :)

    • Hey Tom,

      Thanks for the insight, but we are talking about adwords. When the same visitor clicks twice on your ad, it is considered as 2 clicks and 100% CTR. In Analytics it is counted separately as you have mentioned, but in adwords I’ve not seen more than 100% CTR. This was the first instance!

      Thanks for dropping by!

  • Hi Kaushal,

    I think you are right… i am not underestimate your expertise but i have seen this type of ctr twice time in my adwords campaign thats why i am telling you but first i will comfirm it.

    Thanks for sharing….

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